The first step is very similar to a perm, as it lifts and relaxes the brows. Step two, she adds, uses ingredients like aloe and castor oil to neutralize brow hairs, while step three utilizes keratin (and other oils) to hydrate and nourish brows.

When step one is applied, this creates a chemical process, which breaks down the bonds in each of the brow hairs, allowing them to form or freely move into a new shape or style. When step two is applied, those bonds are set and now reformed into their new shape.